Seolytical
Terms
An agreement between [registered company name] and the agency holding the account.
What we provide
Access to the platform for the plan you are on. Figures we report about search demand, traffic and rankings are estimates derived from public data and stated as such; they are not guarantees, and decisions taken on them are yours.
Crawling, and whose site it is
You may add a site to be crawled only where you own it or manage it with the owner’s permission. Our crawler identifies itself, obeys robots.txt and any crawl delay a site sets, and we will stop crawling any site on request from its operator — including one you have added.
You must not use the platform to crawl a site you have no relationship with, to gather data on behalf of someone who could not gather it themselves, or in a way intended to burden a site rather than measure it.
Credentials you connect
Where you connect a Google, Bing or vendor account, you confirm you are entitled to do so. We encrypt those credentials, use them only to read what you asked us to read, and you may disconnect them at any time. Charges a vendor makes against your own account remain yours.
Your clients' data
Where we process personal data on your behalf you are the controller and we are the processor. [data processing agreement] sets out that relationship and takes precedence over this section.
Payment, and ending it
[payment terms]. Either of us may end this agreement with [notice period]. On ending, you may export your data for [export window], after which we delete it.
Liability
[liability terms — requires legal drafting]. Nothing here limits liability that cannot lawfully be limited.
Governing law
[jurisdiction].
Last updated [date].