SeolyticalSEO platform for agencies
Numbers you can
put your name on.
Rank tracking, site audits, backlinks and traffic for every client you manage. What makes it different is what it does when it doesn’t know something: it says so, instead of printing a zero.
The difference
A zero is a finding. An em dash is the truth.
When a metric has no data behind it, most tools render it as nought. The client reads that as a site with no traffic, a page that converts nobody, a score of zero out of a hundred. It is the same glyph either way, and nobody in the meeting can tell which one they are looking at.
Everywhere else
Three numbers nobody measured, presented as three failures.
Here
Two we cannot answer, one we can — and it says where it came from.
Provenance
Measured, or modelled.
Never blurred.
Half of what any SEO tool shows you is inferred from ranking positions. That is useful and it is not the same quantity a client sees in their own analytics. Every figure here is labelled with which one it is, so when the two disagree you know which to trust.
| Signal | Source | Kind |
|---|---|---|
| Clicks and impressions | Search Console | Measured |
| Sessions and conversions | Google Analytics | Measured |
| Core Web Vitals | Chrome, real visits | Measured |
| Rank position | Our own captures | Measured |
| Site issues | Our own crawler, 129 checks | Measured |
| Domain authority | Common Crawl link graph | Measured |
| Estimated traffic | Position and search volume | Modelled |
| Share of voice | Position across tracked terms | Modelled |
Authority
117m
domains in the link graph, held in full
Most tools score a domain’s authority from whichever backlinks their supplier happened to sell them. This one reads the Common Crawl link graph of the whole crawled web and measures where a domain actually sits in it. Until a release has been read end to end, the score is withheld rather than estimated from a partial count — a half-loaded graph makes every domain in it look more central than it is.
In the box
Everything the retainer is measured on.
Rank tracking
Daily positions on Google, Bing, YouTube and Amazon, by device and location.
Site audits
129 checks over your own crawl, with JavaScript rendering where a page needs it.
Backlinks
Referring domains, anchors and what was gained and lost this period.
Keyword research
Ideas, questions and volume — from Google Ads directly where you have an account.
Local
Geo-grid scans street by street, plus reviews from the client's own listing.
Log analysis
What search engines actually crawled, against what you wanted them to.
AI visibility
Whether assistants name the client when somebody asks their category.
Client portals
A white-label link showing one client's results under your name.
Reports
Scheduled PDFs, your branding, sent without anybody assembling them.
The report goes out with your name on it.
Not ours. That is the whole reason this thing refuses to guess.
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